Digital Music News reports:
But the debate is incomplete without MySpace, the social networking
giant that is now aiming to edge YouTube for video dominance. Part of
that strategy is happening on the business end, where MySpace is aiming
to forge more amicable relationships with content holders. Just
recently, MySpace unveiled an initiative known as "Take Down Stay
Down," a concept that prevents the reposting of unauthorized video
content after a takedown request is issued. "We have created this
new feature to solve a problem that has long frustrated copyright
holders and presented technical challenges to service providers – how
to prevent copyrighted content from being reposted by the same or a
different user after it has been taken down by the copyright owner,"
explained Michael Angus, executive vice president and general counsel
for Fox Interactive Media.
MySpace is attacking a key YouTube vulnerability, one that has drawn a billion-dollar lawsuit
from media conglomerate Viacom. Because of its immense popularity,
unauthorized YouTube content frequently reappears moments after being
pulled, a situation that renders DMCA-provisioned defenses largely
ineffective. But despite its predicament, YouTube is likely to catch
its competitor.
I wonder what'll be next in the high school shoving match between Rupert Murdoch and the kids with the best cafeteria ever...
Godspeed!
