News: David Gilmour links with Verizon V Cast for Remember That Night exclusive tracks

Actual summation of pitch meeting for this idea: "Now that's the spirit guys!  How do we make ourselves look cool to the teen market?  We offer them exclusives from Pink Floyd's David Gilmour.  I mean, kids still watch 'The Wizard of Oz' with Dark Side of the Moon when they're stoned, right?  Right?

In support of the launch of David Gilmour's new DVD Remember That Night -- Live At The Royal Albert Hall, Verizon Wireless will launch a new mobile marketing program promoting the new release. As part of the program, interactive MMS video messages will be sent to customers to promote each of the exclusive songs, as well as David Gilmour's new DVD.  This new mobile marketing program will encourage fans to interact, download, and stay connected to V CAST Music.

"We are honored to be the first digital music service to deliver these memorable live David Gilmour performances and share this legendary music with an intrinsically mobile generation of fans," said Ed Ruth, director of digital music for Verizon Wireless.

David Gilmour said, "I am pleased to be able to use new mobile technologies to let people know about my new performances. Hopefully this exposure will encourage music fans to discover some of the other great stuff on Remember That Night as well."

The exclusive tracks, all available to Verizon Wireless customers (it's the network, right?), are: "Shine On You Crazy Diamond" (available now through Dec 6), "Wish You Were Here" (available Dec 7 through Dec 27) and "Comfortably Numb" (available Dec 28 through Jan 18).

(mp3)    Pink Floyd - Breathe in the Air, from the Dark Side of the Moon LP

Godspeed!