Download: Grum - "Runaway" + rad new technology
Mar 03, 09

This is Grum and he is rad. We've seen him live--once. It was his US debut and it was in Brooklyn and it tore our minds up for a little while. Grum also has a debut record coming out soon (finally) and the lead single and album's first track, "Runaway", is radio and dancefloor ready, blistering with woozy synths and subdued bass. And, well, to get to the point of all of this, he's made his new record's artwork into a 2D barcode that looks like this. Now, why are we telling you this? Well, because, if you take a picture of the artwork with your mobile phone using any one of three new pieces of software: http://reader.kaywa.com/, http://www.neoreader.com/ or http://www.beetagg.com/, you can instantly listen to high quality streams of his music, with the option to buy there and then. Which is so forward-thinking (much like his music), it's nearly beyond our comprehension. So go forth and download the software, listen to the streams and destroy yourselves.
(mp3) Grum - Runaway
Godspeed!






In an EMI press release from Tuesday:












































